Social CRM Market Size Undervalued?
URL: hkotadia.com
5 Key Tech Trends driving Social CRM | Dr. Harish KotadiaOne year ago (June 15th, 2010 to be precise), I wrote a post titled Social Media: The New Front End of CRM System in which I highlighted that in spite of undergoing a fascinating technological transformation over the last decade, Customer Relationship Management (CRM) systems essentially record transactional information using pre-determined fields on the screen (front-end) and store that information in database. This customer transaction data repository is essentially at the heart of any CRM sys... more
URL: hkotadia.com |